Googles above the fold update can target your ecommerce website

Last Friday, Google launched its latest Penguin refresh called the “above the fold update” this is one update we have seen coming for quite a while now. Basically it targets websites that have a large amount of banner ads in the header area, or require users to scroll past a large amount of garbage to […]

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How to make your products stand out

As a child my grandmother would always say: “the early bird gets the worm” and usually she was correct. In an e-commerce setting this saying can be modified to the busy bird gets the worm. The more effort you place into your website the better off you will do. One of the most crucial areas […]

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Exposing the myth of the niche market drop shipping

The definition of  niche market is a market in which a very specific product is focused. According to the Cambridge Advanced Learners Dictionary it is a small area of trade within the economy often involving specialized, unusual, and made for a few people products.     Starting around six years ago many resellers were convinced […]

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Optimizing tips for an ecommerce website.

Almost every day we receive an inquiry from one of our website members on how to improve traffic to their e-commerce website. While the possibilities are endless on this I am going to cover some of the top tips we give to beginners.   1. Add text The search engines use robots to scour your […]

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Turn your Facebook fans into buyers

So you have set up your Facebook fan page, spread the word to all of your friends, and their friends, added some great content, and a few more friends, but no sales have come from your Fans.   Transforming your Facebook fans into buyers is essential for businesses!  This is the whole point of having […]

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We often talk about the success our clients have, but what about the failures. What makes one website succeed, and another one fail? Is it due to poor planning, a poor marketing strategy, incompetence, a lack of understanding, or all of the above?   Here are the key mistakes we have seen clients make throughout […]

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