Four ways for your ecommerce business to fail.

We often talk about the success our clients have, but what about the failures. What makes one website succeed, and another one fail? Is it due to poor planning, a poor marketing strategy, incompetence, a lack of understanding, or all of the above?

 

Here are the key mistakes we have seen clients make throughout the years.

 

1. Poor planning.

 

On our website we have options for our members because no two clients are the same. We have built websites for large corporations, and we have created websites for people just getting started. We have a buy it now button where anyone can purchase access to our suppliers, training, or an e-commerce store.

 

There is an order you must start in, numerous times over the last few years we have had clients purchase a website package without doing any market research. You should never buy a website to sell products on without first finding a supplier for those products. A few months ago a woman purchased a website from us online, she had already purchased a domain name, and web hosting. The client gave us all the information to build her website via email, and we proceeded to build her store.

 

Once we completed her store we contacted her to get her suppliers information so we could start adding the products, and sure enough she did not have a supplier. She had not even started looking for one. Here’s where the problems start, her domain name was catered to one specific type of product “dumbbells” she had decided to sell dumbbells, purchased a name, built a website around that niche, and guess what there are no suppliers that drop ship dumbbells.

 

This could have been avoided by simply doing a few hours of research, and planning.

 

2. Failing to become a presence.

 

The e-commerce industry offers a great opportunity to someone wanting to build an online presence. However it is up to you to create that presence. Yes we do the beginning optimization for you however there is a lot more to creating a web presence than optimizing some tags, and adding a few back links. Dictionary.com defines a presence as “The state or fact of existing, occurring, or being present in a place or thing.”  Your job is to spread the word, become a known presence.

 

There are some really great ways to become a known presence in your field one of them is blogging. For example if you were selling home decor a nice blog like this one http://thriftydecorchick.com would be a great addition to your e-commerce website.

 

Another great way to share your products online is through Pinterest a social sharing service that allows members to “pin” images,  to their pin board. The images are then shared with other members that are following you, and is an easy way to get your products out to numerous people.

 

The failure to define yourself as a presence online will cost you sales, time and money.

 

3. Out of touch with competitors.

 

Who are your competitors, and what makes them better than you?

The first thing I learned online was if I wasn’t willing to go the extra mile for my business one of my competitors were. Part of your job as an e-commerce entrepreneur is keeping track of the competition. What products they offer, pricing, and how they acquire traffic to their site will give you a good overview of how to improve your e-commerce business.

 

4. Optimize, and personalize.

 

The initial optimization we preform on the website will give you a running start out the gate, but it is your job to keep up the pace. You should learn everything you can about search engine optimization also known as seo.  If you think of the internet as a highway a brand new website is one that has just pulled out of the driveway. Seo is the fuel that gets you to your destination the first page.

 

Starting a successful e-commerce website can be a rewarding experience when thought out, and planned. If you avoid these mistakes you should be able to take your store to the next level.

 

 

 

 


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