Googles above the fold update can target your ecommerce website

Googles above the fold update can target your ecommerce website

Last Friday, Google launched its latest Penguin refresh called the “above the fold update” this is one update we have seen coming for quite a while now. Basically it targets websites that have a large amount of banner ads in the header area, or require users to scroll past a large amount of garbage to find useful related content.


Matt Cutts announced on his blog  “As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”


This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.


So what does this mean for your e-commerce website? Nothing as long as you don’t have an excessive amount of ads in your header, or too many ads appearing before your products, or content. For the last few years we have been designing our websites with this already in mind however, we have seen several members disregard this and place 5-10 affiliate ads above their products. If you have seen a loss of traffic in the last few weeks, don’t worry, the fix is simple, just remove the majority of your ads, and your rankings will return within a few weeks.


From Google :”If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl, and process enough pages to reflect layout changes on the site.”


Hopefully now that Google has confirmed this, and acted on it it will help everyone to be on the same page.

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