How to use Pinterest for e-commerce

How to use Pinterest for e-commerce

How to incorporate Pinterest into your e-commerce plan.


Pinterest is an amazing way to build a following and get all sorts of ideas when it comes to interior design, fashion, photography, art, and pretty much everything else related to aesthetic things, pictures, and more. Because of that, countless individuals and small businesses in related fields have driven hard to Pinterest to capitalize on the people available there and those around to make the most of social media for their organizations.


But when it comes to Pinterest for your business, how can you use it to actually make and follow through with sales? After all, it’s not good enough to be on it as a business if you can’t make it work for you. Well, here are just a few ways you can use Pinterest and turn it into a bustling and successful e-commerce outlet:


Showcase your products

First and foremost, use Pinterest as a visual showcase for your products. Doing so allows your followers and fans on the site to see all the products that you have, and find them in a good light. They can learn from and enjoy the aesthetic appeal of the products, while doing the proverbial digital “window shopping” as they decide whether or not to buy.


Build relationships with customers

Pinterest is, at its heart, a social network. As such, make it a point to build relationships with customers and those who follow you on the site. Follow up with them if they have any questions for you, and make it clear you are there to build a meaningful relationship. This will, in turn, make them become long-lasting, loyal customers.


Provide links to your site

Obviously, you need to convert conversations and relationships to sales, and you do that by providing pertinent links on Pinterest to your specific site and products, whatever they may be. In doing so, you can give people a simple way to see something, enjoy it, decide to buy it, and then with just one click of a mouse, they can be taken directly to the shopping cart on your site to purchase the product and move forward with the sale.


Make it seamless and simple

Above all, like any other social network, it is important that your time and your customers’ experiences on Pinterest are seamless and simple. That means, when they want to buy a product, they ought to be directed right to your site, and right to the product page itself, so they can purchase it with just the click of a mouse. Doing this will allow you to convert Pinterest traffic into quality e-commerce and allow you to improve your sales numbers while on Pinterest as a social network.


My experience

Back in December I was planning my sons birthday party he wanted to have a “Skylanders” birthday. Skylanders are some of the hottest toys on the market right now for a seven year old however, because they are brand new no one carries Skylander birthday supplies. I decided to give Pinterest a try to see if I could come up with any ideas, and sure enough we found Amy’s Party Ideas
we ended up purchasing over thirty dollars worth of cookie toppers, stickers, and other accessories from her recommendations, and will be back for more items in the future.


In all, Pinterest was one of the hottest social networks of 2012. Only time will tell if that designation will remain in 2013, of course, but with the hot and high quality options it offers as a combination of product showcase and full blown social network, it’s a safe bet to say that Pinterest is here to stay and may be with us for the long run.

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March 13, 2013, 7:47 pm|Reply

Very helpful article I have been promoting items on my website through Pinterest for the last few months, and so far it really works!! I get at least 3 sales a week from my followers.

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